The History Of Journalism And The World Of Media - 1320 Words

The history of journalism is very important to the world of media because it shows us a picture of what people viewed as important. Additionally, its history analyzes the structure of worldwide and national positions as well as their cultures. It defines the history of media and incorporates the history of broadcast, and computer technology along with newspapers and other media outlets. The history of journalism is also important because it allows journalist to learn from some of the most influential journalist and improve on their own methods. Journalism is also important from a historical because it has played a huge part in the development of America. Journalism was introduced into the Americas when Benjamin Harris published the first multi-page newspaper titled â€Å"Publick Occurrences Both Forreign and Domestick† on September 25, 1690. Benjamin Harris decided to that there needed to be a newspaper and talked his idea over with the more knowledgeable people of the town. His greatest concern was that the newspaper has nothing but accurate reports. Benjamin met the Puritan Cleric Cotton Mather and acquired some suggestions on how to make detailed accounts of the military expedition into Canada. But â€Å" Despite Harris’s good intentions, the governing council suppressed the paper almost immediately after publication.† â€Å"The Brief episode of Publick Occurrences was the upshot of the strong religious and political influences that had been at work in English life for the past centuryShow MoreRelatedNewspaper And Other Traditional Sources Of Journalism1379 Words   |  6 PagesRobert Obert Spring 2017 May 03, 2017 Q. â€Å"Newspaper and other traditional sources of journalism are becoming less and less able to financially sustain themselves. Given that a free press is widely considered essential to democracy, many groups are deeply concerned about this trend.† Traditional Journalism against New Modern Journalism Journalism is one of the most important part of mass communication around the world in this modern era. The era in which people connected with internet and technologyRead MoreThe Media And Its Influence On Politics1643 Words   |  7 PagesIn a reasonable world we expect that all sources of media will gather different acts and situations and broadcast it fairly, and responsively. Each individual relies on the media in order to receive information daily. The question raised in this essay is â€Å"Has the media shown news accurately, fairly or even completely?† And â€Å"How has it brought down the economy†. Throughout this essay I will look into the media and its influences that it has on politics, Its Government and the economy that surroundsRead MoreMedia s Impact On Society1098 Words   |  5 PagesThe media industry is the state of our actuality. Society expects for the news to keep them informed on what is going on around the world. There are several different k inds of media; there is the newspaper, radio, and television. Each category has its own different stage that has modeled the media to be as influential as it is in society today. Along with all other forms of media, newspapering has played a huge role in the way society view the media industry. Through time many changes have occurredRead MoreThe Importance Of Journalism And Photography955 Words   |  4 Pagescitizens are aware of them. This is where journalism and photography come to play. Journalism and photography allow for current events in other parts of the world to be shown to the public for awareness. Some of these events such as the time during the Arab Spring, where revolutions and protests broke out across the Middle East and North Africa, allowed for citizens to get an idea of what is going on in that particular part of the country. A world without journalism cause much of the people to be in theRead MoreEssay about How to Improve Journalism Education904 Words   |   4 PagesHow to Improve Journalism Education Media tycoons agreed that profound changes are taking place in the News media industry that pose challenges for journalists and the news organizations for which they work. Their advice can be clustered into three broad prescriptions.  · Emphasis the basics of journalism craft along with analytical thinking and a strong sense of ethics.  · Help the journalists to build a specialized expertise to enhance their coverage and help them to acquire first-hand knowledgeRead MoreSignificant Efforts in Turkmenistan1863 Words   |  7 Pagesjournalistic identity and media freedom have stumbled badly in Central Asia, primarily Turkmenistan. The state controlled media system that is currently in place has prevented any citizen voice in Turkmen media. Since 1992, journalism and free media in Turkmenistan have been on a downward spiral. Unfortunately, prospects for developing a believable, fact-based journalism look grim for this region. Thus, the citizens of Turkmenistan are forced to be unaware of the world around them and to acceptRead MoreThe Free Journalist Essay1466 Words   |  6 PagesAmerican journalism is a constantly evolving field, and the freedoms granted by the Constitution allow the news media to flourish in a fairly unrestricted environment. As an integral part of the democratic United States, the media is re sponsible for keeping citizens informed and involved in their government and society. However, the media is not infallible, nor is it omniscient. Since its conception, it has faced detractors both foreign and domestic, and from every feasible political party. DespiteRead MoreEdward Murrow and the Birth of Broadcast Journalism Summary Essay908 Words   |  4 PagesBob Edwards’ Edward Murrow and the Birth of Broadcast Journalism is a short biography about the man that established and revolutionized broadcast journalism. Bob Edwards has ample experience in broadcast journalism as a radio news and talk show host for over 30 years (Biography.com). It is no surprise that Edwards takes a particular interest in writing about Edward Murrow since he certainly influenced Edwards’ career in radio news. While he conducted most of his research through secondary sourcesRead MoreHistory Is A Repetition Of Events970 Words   |  4 PagesHistory is a repetition of events: war after wa r, economic crisis after economic crisis, technology outdoing itself as we speak. A line of events that for centuries have been reported by the world’s oldest storytellers: journalists. Yet, the future of journalism itself has never been as uncertain and unpredictable as it has been in the past decade and the role of ‘gatekeepers’ of news has never been more precarious. The digital era has brought traditional journalism to the edge, forcing the industryRead MoreEssay on How Sensationalism Affects Eve1135 Words   |  5 Pages How Sensationalism Affects Everyone Involved In today ¡Ã‚ ¦s society journalism is under close scrutiny and is losing its credibility. Sensationalism effects both those who receive it in addition to those who report it. This essay will review the history of sensationalism in the media, clearly demonstrate how sensationalism effects ours views on journalism, and confront the ethical dilemmas that journalists must face between reporting objectively and reporting what sells. This will be accomplished

Alternative Energy Free Essays

The future of humanity Is at stake due to the high consumption of energy sources that are used to get us through our everyday lives! Our most common methods of generating energy are polluting our beloved planet Earth and tearing up the ozone layer. Also, many of these methods we are currently abusing to generate energy are non-renewable. That’s means we could run out any day now. We will write a custom essay sample on Alternative Energy or any similar topic only for you Order Now This is a formula for complete disaster, but don’t be scared. Like most things we can fix this situation we have put ourselves into with alternative energy sources. Sorry Captain Planet it looks like you will be sitting this one out. There are many different forms of clean and renewable alternative energy. Fortunately it look likes we may be headed down the right path to saving humanity. Some of these forms of alternative energy that can definitely help solve the problem are: wind energy; hydrogen; solar power; wave energy. Currently wind power only provides about 0. 15 percent of the worlds electricity but It has become one of the fastest growing forms of clean, alternative energy. Gigantic windmills, also known as wind turbines are sprouting up all across the land and seas of the world. These towers can be a massive one hundred meters tall. One f these towers alone has the ability to produce 1,650 kilowatts of power. That Is enough electricity to adequately power roughly 350 European homes. Since 1992, more commercial wind farms have been installed in more countries than ever before. There are now 40,000 turbines in 40 countries, and the world’s wind energy capacity is growing at nearly 27 per cent annually. In 1998, it topped 10,000 megawatts (MM), about the total energy producing capacity of a country like Denmark. The 1999 figures are not all in, but we know that 1998 was a boom year for the wind power Industry. Equipment sales topped $2 billion and there ere 35,000 Jobs In the sector worldwide. Growth Is expected to continue at about 25 per cent a year. (Madsen, Pa. 6) In Europe there are plans to have forty thousand megawatts of wind power Installed by the end of 2010. Wind is one of the best sources sources of alternative energy due to the fact it is completely environmentally friendly and we will never run out of wind. Denmark, the wind energy pioneer, covers 10 per cent of its electricity consumption from wind power, delivered from an installed capacity of some 1,700 MM(Madsen, Pa. 8). † Not far behind are also Germany and Spain due to the terrain and steady flow of mind. While everything is working out great for wind power over in Europe things aren’t going quite as well here in the U. S. A, unfortunately. Currently wind power only provides about 0. 1 percent of the continen ts electricity needs. This is due in large part to a congressional argument every couple of years about a tax break to help boost the wind power Industry. Wind turbines produce electricity in California for between 4. 5 cents and 4. 8 cents per K-H, roughly the same as the cost of power from a coal-fired plant. Emory Loves of the Rocky Mountain Institute In Colorado lives that a new generation of sugarless wind turbines will improve efficiency and the U. S. A. Is not the only area slacking in the wind power industry. Asia, South America and Africa are even farther behind, in regards to wind power, than the U. S. A. Experts believe that twenty percent of the entire worlds energy needs could be supplied by wind power. There is enough wind to provide twice the expected global electricity demand for 2020. Even if only 10 percent of energy needs were met by wind power, the world would be spared about 10 billion tons of carbon emissions (out of a total of 60-70 billion tons). To achieve this goal, 120 times more wind capacity would have to be installed than there is would be very high, but operation and marginal. (Madsen, Pa. 12) today. The initial investment required maintenance costs would be As with every industry, the technology of wind turbines has improved greatly over the years. The manufacturers have been building bigger and better turbines and as a result of this the price of wind power has been dropping by about twenty percent since 1999. This makes wind power not only a great environmental choice but also a great economical choice. In the long run wind power is much cheaper than rotational ways of generating energy like coal power plants. Once the turbines are installed they require very little maintenance and fuel does not need to be purchased or gathered to allow them to create the energy we need. As far back as Jules Verne, visionaries have predicted that society will someday be utterly transformed by energy based on hydrogen. â€Å"(Strip, Len. 1) We have more hydrogen in the universe than any other element. Hydrogen is extremely clean and produces mostly Just water vapor when it is burned. Fuel cells power by hydrogen will be able to solve many energy problems that we currently face. The technology is already in place and ready right now to allow t o hydrogen to take over as the main resource for generating energy. It may take a while to be able to convert most everything we depend tog e through our daily lives, but for a cleaner more efficient future it is definitely the right path to take. The first step down the hydrogen path would be to outfit fuel stations for hydrogen powered vehicles, which there are a few that were recently put out on the market. Manufacturers being able to mass produce the hydrogen fuel cells will also be a big boost as it would greatly decrease the cost for the mass market. Around the industrialized world, the seeds of oil displacement are already visible. Next year, for instance, three major energy companies in Scandinavia plan to build a pilot plant to make hydrogen from wind power. While it’s only a start, the implications are huge: Denmark, the world wind-power leader, already gets nearly 15% of its electricity from the wind. Use that electricity to produce hydrogen, and the Danes would have the energy equivalent of the Euro: an energy currency that can be efficiently swapped for heat or locomotion, or turned back into electricity. And while electricity is hard to store n large quantities, hydrogen is easy. The Scandinavians plan to use it in fuel- cell that equipped buildings and vehicles–such as the hydrogen-powered buses Demolisher’s expects to roll out in Europe next year. (Strip, Pa. 8) Another great thing about hydrogen power is that it can be used to drive other produce hydrogen. That benefits everyone in two ways. First, producing hydrogen while harnessing the power of the wind or the sun does not produce and harmful emissions that can damage the ozone layer. Secondly, electricity is hard to store but hydrogen is very easy. Today, 20 percent of all units sold to heat pools are solar. The potential value of the technology is shown in Israel, where solar hot water heaters displace 6 percent of the country’s total electricity consumption. (Hammer, Pa. 9) Not only is solar energy heir savings. It is estimated that by 2020 there will be over 1 50,000 Americans employed in the photovoltaic industry. (Hammer, Pa. 9) â€Å"Wave energy has been hailed as the most promising renewable source for maritime countries. It does no environmental damage and is inexhaustible?the waves go on for ever. It is invariably popular with the public, which has a sentimental love of the sea. â€Å"(Ross, Pa. 1) Getting energy from the wave of the ocean is probably one of the oldest and best ideas for alternative energy. The first patent for wave energy was filed by a father and son during the time of the French Revolution. Ross, Pa. 2) Unfortunately, there was was little progress in converting this great resource into usable energy until the last quarter century due to little knowledge of what a wave really is and how it worked(Ross, Pa. 3). Harnessing the massive of power of waves to generate energy has been a daunting task so far because of the harsh conditions the equipment must be able to endure. There has been success though. Yogis Massed, from Japan, invented the oscillating water column (OCW)? effectively a chimney which stands on the seabed and admits the waves through its base. As they rise and fall in the open sea outside, the n opening near to height of the column of water inside rises and falls too. As the water level rises, air is forced up and out through a turbine which spins and drives the generator. As it falls again, air is sucked back in from the atmosphere to fill the resulting vacuum and once again the turbo-generator is activated. Professor Alan Wells of Queen’s University, Belfast, greatly improved the efficiency of the invention by devising a turbine which spins in the same direction regardless of whether the air is being pushed out or sucked back into the chimney. (Ross, Pa. 6-7) This is Just one of the many ways of of generating power room waves that is currently in use or under development by researchers around the world. One of the more interesting methods that is currently under going testing and development is the Salver’s Duck, invented by Professor Stephen Salter of Edinburgh University. His invention consists of cones called ducks that are built around a spine that is connected to a central generator. As the ducks bob up and down while they are they on the waves they drive the generator(Ross, Pa. 9). The biggest hurdle that wave power faces now is not the lack of knowledge to put the technology into use but the lack of financial backing. Like most new developing cosmologies it is very expensive to get going at first because the fact that it is new. Wave power however is a great investment because it has the potential to produce incredible amounts of electricity without harming the environment. The well being of our planet should come first. It’s pretty hard to argue against the fact that something needs to be done help the planet we live on get back to a healthy state. The way we produce energy to get through or daily lives, not Just in America but the whole world, needs a face lift to rival that of Joan Rivers. Yes, it is true that face lifts are are not cheap and may not fix al the problems we currently have with how we create energy. But, everyone knows that something needs to be done. There is a chance that many of these ideas for alternative energy may end being in the rough that could turn out to be the next Brett Fare of the alternative energy industry. We need to take a chance on some of these unproven technologies for the future of the human race and our planet Earth. Not only will these new sources of energy help the planet but the economy as well. Thousands of new and exciting Jobs will be created. In conclusion, alternative energy sources can be the true savior of the human race. How to cite Alternative Energy, Papers Alternative Energy Free Essays Continuously coughing while driving down the road, Maggie, a seventy-year-old woman presently living in Bend, Oregon makes her way towards the physician. Twice a month she has to drive just three blocks down the street to the doctor’s office to pick up her medication. Maggie has to use the medication to ease her breathing problems caused by the devastating pollution in the big city. We will write a custom essay sample on Alternative Energy or any similar topic only for you Order Now Only fifty years ago, Bend was a beautiful, small city with clear skies and thousands of lush, green trees. In the winter, hundreds of tourists would flock to the town for winter sports at Mount Bachelor. Now, Bend is a terribly polluted mass of buildings, streets, and people. Instead of tourists visiting in the winter for skiing and snowboarding, they come for the warm temperatures and a fresh tan. Over the years, the pollution build up from nuclear power plants and the carbon dioxide from automobiles caused the city to have hideous smog problems. The constant exhaust protruding from the tail pipes of millions of cars across the globe caused the year-round temperatures to shoot up unstoppably. If the human race does not change the current lifestyle, this sad tale could one day be a reality. To prevent this from happening alternative energy sources should be used more frequently throughout the world. Alternative energy sources are underutilized resources that need to be embraced and used before too much harm is done to the earth, and it is too late to reverse the effects. Although many people think that it is too costly to convert to an alternative energy source, such as solar power, the money that is spent to switch from one source to another is eventually regained due to lower electrical bills. A couple living in Pennsylvania has a solar photovoltaic system mounted on their roof, which generates the power needed to live. The generator then sends any extra power back to a main electrical grid causing the electric meter to spin backward, thus saving the couple hundreds of dollars. In one year, the couple generated almost five hundred more kilowatt-hours of electrical power than they needed. Having the extra electricity meant virtually no electrical bills for the entire year; the two only had to pay sixty-one dollars of customer-service fees in 2001, rather than 560 dollars of electrical bills in 1993 (Heavens). If one couple’s electric bill were that high in 1993, imagine how much higher it would be now. With solar power as a main source of energy, hundreds of dollars a year can be saved on electricity, eventually saving vast amounts of money for users. Some people may agree that using an alternative energy source, such as solar power, will save money, but do not want to convert because forms of alternative energy are not very widely and readily available. While it is true that there are not large amounts of various forms of alternative energy available, it is also true that more are defiantly needed. Recent blackouts have shown that there are too many people and not enough energy. According to a national trade group for utilities, the Edison Electric Institute, â€Å"[t]housands of small neighborhood blackouts occur each year in the USA, lasting from a few seconds to a few hours† (Iwata 3b). Along with those small blackouts, there were also 324 large and midsize blackouts and more than a dozen super-blackouts from 1984 to 2000. All of these blackouts are still occurring, even though the North American grid is regarded as the most advanced in the world (Iwata 3b). If there could be more energy available, then there would not be as many blackouts across the nation and people would not have to deal with going without power. While many alternative energy sources can help reduce blackouts, they can also help people maintain a healthier lifestyle by cutting down on smog problems. While driving in a car, more fuel-efficient driving habits can help a great deal in reducing pollution and smog in the city. For every one-liter of fuel that is saved, almost two and a half kilograms of carbon dioxide are kept from entering the atmosphere. Keeping the carbon dioxide from entering the air prevents smog problems, and with less smog problems numerous health problems can be reduced in the population. Many people suffer from asthma and respiratory illnesses because of so many automobiles across the globe, and, 5,000 people in Canada alone die a year from smog in the city (â€Å"Breathe† 16). If Canada has 5,000 deaths per year from smog, then thousands more people die across the world just from the pollution-causing exhaust fumes trailing out of vehicles around the planet. If more people use alternative fuel cars or hybrid electric cars, hundreds of people can be kept healthier because of less pollution. Along with being healthier for people, alternative energy sources help save the ozone layer, preventing more damage to the earth from occurring. According to estimates, the overall global temperature has increased five to nine degrees Fahrenheit since the last ice age (Stevens 60). This temperature fluctuation does not seem like a big deal, but with another one to six-degree raise in temperature expected by the year 2100 (Stevens 59), ocean levels could raise destroying wildlife habitats, ocean ecosystems, and seaside cities. Also, tropical storms could become more severe, destroying any lasting cities along the coastal regions of the earth (Stevens 60). When using alternative energy sources, people can help to save the ozone layer from too much damage, helping the entire planet. Not only do alternative energy sources help to save the ozone layer, but they also help to prevent nuclear wastes from harming the earth. Nuclear power plants use radioactive materials to create energy, and after they are done with the materials, they are buried in the ground. The radioactive material that is buried in the ground, depending on the type, can cause death to many organisms by slowing killing all the cells due to radiation. For the organisms that do not die, they can either get cancer, or some sort of mutation in their reproductive cells causing damage to future generations (Weber 22). Some of the wastes from nuclear power plants can be harmful for three to five hundred years and other can be up in the millions (Weber 26). If the waste is harmful for hundreds or even millions of years, than we not only have to worry about health risks for current generations, but also the future generations across the globe. For the future generations, if the waste is harmful for so many years, the less populated areas that are now used for disposing of these wastes may one day be extremely populous regions around the country. When using nuclear power there are large amounts of harmful wastes to worry about, but with an alternative energy source, there are no harmful wastes that put risks to people’s health and environmental health. There are many different forms of alternative energy sources, all of which need to be more widely embraced and applied to current methods, otherwise too much irreversible damage could be done to the earth. The environment and the health of the human population both need protection from pollution, otherwise cities which are currently relatively small and still have clear skies and green trees, may one day end up with little amounts of trees, overgrown populations and terrible pollution problems. The global climate will rise and land destroyed by nuclear wastes could still be harmful if humans have too much contact with the area. If the human race does not discover better, less destructive ways of creating energy, then who knows what the world may one day look like? How to cite Alternative Energy, Papers

The Journey Theme Of Grapes Of Wrath free essay sample

Essay, Research Paper The Journey Theme of The Grapes of Wrath In the Classic novel The Grapes of Wrath, John Steinbeck shows in his composing many different and interrelated subjects. The chief thought of the novel can be interpreted many different ways through many of the different actions and characters throughout the novel. In the first chapter of the novel, Steinbeck describes the dust bowl and foreshadows the subject: The work forces came were soundless and they did non travel frequently. And the adult females came out of the houses to stand beside their men-to feel whether this clip the work forces would interrupt. As a subject, Steinbeck wanted the reader to see that humanity is on a journey, and for good or bad humanity continues to travel in front. Along with journey come alterations, another of import thought in the novel, which correlates straight with the chief subject. Journey is the chief thought in the beginning of the novel when Tom Joad foremost gets out of prison and is looking for a drive place. We will write a custom essay sample on The Journey Theme Of Grapes Of Wrath or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Walking place he spots a polo-neck. Liing on the main road, missed by a auto, hit by a truck, the polo-neck still struggles to go on his ain journey towards the sou-west. So already in the novel, two journeys are taking topographic point, one a adult male s journey and the other, nature s journey. Change is apparent as an thought in the novel when Tom is reunited with his childhood sermonizer. Jim Casy the sermonizer says: the sperit ain T in me no more He says this to Tom and at the same clip the polo-neck still struggles to get away Toms jacket. Both of these thoughts are seen in Chapter 6 when Casy gets the spirit back and decides that he is traveling to hit the route. Both Tom and Casy caput to Uncle John s topographic point where the remainder of the Joads are populating. This is where they hear of their journey due west where work can be found. The thought of journey now can be seen in different degrees. The first is actual. The fact that the journey that they are on is partially the subject of the work. Second is the general journey that they are on. They are on a journey non by themselves as a household, but portion of a immense migration of people and other households to the West. The 3rd degree is a symbolic degree in which the subject of journey is incorporated in many different things throughout the novel. In the first degree, Steinbeck is merely depicting the things that the Joads see and experience. He uses the journey to convey up jobs so that the reactions of the Joads reflect other subjects such as battle. When you read deeper into the novel you notice that the Joads journey reflects the journeys of many other migrators of that clip and other times throughout history. The journey is unsmooth and the migrators live a difficult life, fighting to hang on and remain together the whole clip. The 3rd degree of reading is non ever every bit evident as the other two but of import none the less. The 3rd degree is that there are narratives of journeys within each other. Tom s single journey is the same as the Joads which is the same as the other Okies which is the same as world s journey which is the same as the polo-necks journey in the beginning of the novel. The thought is that each may non be making the same thing but all are traveling in front. None of these cognizing their result still travel in front. It seems as if journey is in all parts of this novel. It is embodied throughout the novel and plays an of import function in set uping a assortment of things including character penetrations and a secret plan. Journey seems to be inevitable and portion of life and Steinbeck shows that we are all on a journey and remaining together is the lone manner to maintain traveling frontward

Sales Report Hema Essay Example

Sales Report Hema Essay TABLE OF CONTENTS INTRODUCTION3 COMPANY ANALYSIS (external + internal + SWOT)4 INTERNAL EXTERNAL ANALYSIS4 HISTORY OF THE COMPANY4 HEMA’S STRUCTURE4 VISION OF THE COMPANY4 MISSION STATEMENT5 TARGET GROUP5 HEMA’S STRATEGY POSITIONING6 FINANCIAL POSITION COMPETITION7 PRODUCT-MARKET COMBINATION8 MARKETING MIX8 TRENDS IN RETAIL9 SWOT ANALYSIS10 STRENGHTHS:10 OPPORTUNITIES:11 THREATS:12 MARKET RESEARCH13 THE 7C’S OF EFFECTIVE WEBSITE DESIGN13 QUALITATIVE RESEARCH15 SALES PROPOSAL17 Executive Summary17 Our understanding17 YOUR COMPANY17 YOUR NEEDS17 DESCISION CRITERIA18 Our Solution19 FOOD SECTION CLEANLINESS IMPROVEMENT19 PRODUCT RESTOCKING19 Conclusion19 COST AND BENEFIT ANALYSIS20 REFERENCES23 MYSTERY SHOP REPORTS24 NATALIA ROJAS24 VICTORIA TORRES24 MAIKE BOUWER24 ANNA ZAJAC25 CELIA BAUMGARTNER26 ANOUK VAN NULAND26 INTRODUCTION In September 1926, the dream of  two Jewish entrepreneurs  Arthur Isaac and Leo Meyer  opened their first store on the Kalverstraat. The company became a part of the Maxeda group, which renamed from Vendex KBB. It owns Bijenkorf, Hunkemoller, VD, Praxis, Plan-it and Brico, Dixons and many other stores. In 2007 Maxeda sold HEMA to a British company called Lion Capital LPP. The company primarily focuses on leveraged buyout  investments in Europe. HEMA has expanded into other European countries, with stores in  the  Netherlands, Belgium, Germany, Luxembourg and France. In this report we made a sales analysis of the Hollandsche Eenheidsprijzen Maatschappij Amsterdam, HEMA. HEMA is a Dutch discount retail chain that is characterized by relative low pricing of standard housewares, which are mostly made by the chain itself in beautiful and innovative designs. We will write a custom essay sample on Sales Report Hema specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sales Report Hema specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sales Report Hema specifically for you FOR ONLY $16.38 $13.9/page Hire Writer HEMA offers a very wide variety of products, from books and housewares to food. HEMA is located all around the Netherlands, with in total 445 branches and thousands of employees by March 2011. We analyzed HEMA from different standpoints; we analyzed the housewares product section and also the food section. We visited in total 12 different stores all in different locations of the Netherlands from Amsterdam to Maastricht and we did qualitative research by analyzing the company’s external and internal environment. The goal of this report was to find out what HEMA can do to improve sales. COMPANY ANALYSIS (external + internal + SWOT) * INTERNAL EXTERNAL ANALYSIS HISTORY OF THE COMPANY HEMA is a company with long tradition. The first store was opened on Kalverstraat on 4th of November 1926. Two Jewish entrepreneurs, Arthur Isaac and Leo Mever who have witnessed the hardest economic crisis of that century, conceived the idea. They have seen a lot of people struggling and having difficulties to make ends meet so their concept was to create a shop with different household items of affordable price but still maintaining a high quality. Thanks to Alfred Goudsmit, the director of Amsterdam-based Bijenkorf, this dream became reality and Hollandsche Eenheidsprijzen Maatschappij Amsterdam (known better as HEMA) was set up. The formula was so successful that recently new stores were opened in Germany, Belgium, Luxembourg and France. Additionally, in 2007, HEMA was sold to a British company called Lion Capital LPP. * HEMA’S STRUCTURE HEMA’s structure has changed over the years, as two different groups have owned it, and each one of them had a different way of handling their operations. The Dutch company identifies itself as an adapter, because wherever they open a new store they try to fit into the new environment and implement products that are applicable for the target audience they are pursuing. Additionally, the CEO  and shareholders play an important role in all forms of decision making for the company’s processes and changes, being constantly informed of any new ventures being pursued. * VISION OF THE COMPANY HEMA has clearly stated that what drives them toward attaining goals is the need to adapt to what consumers really want, in this constantly changing environment. We are driven by our business goals in everything we do. Consumers’ needs are changing and we continually adapt to those needs†. Over the time HEMA has been developing its brands, and now have more products than what they had when they opened their very first store. MISSION STATEMENT According to official website, HEMA’s mission statement consists of the following: à ¢â‚¬Å"The HEMA style can be summarized in two words: ‘exceptional simplicity’, by which we mean that our products are both simple and exceptional. Long before the term ‘home brand’ was invented, we were creating and manufacturing our own products†. This concept should be applied not only to products they offer but also to services. HEMA’s mission is to turn day-to-day products into something exceptional and yet affordable. Another aspect is to recognize the continuously changing customers’ need and satisfy them. TARGET GROUP Originally, HEMAs market segment was mainly the middle-low class with its consequent medium range income. However, over the years HEMA has attracted more individuals with a higher income, due to the guaranteed quality their products offer at a very affordable price. HEMA states that its target group are men and women of all ages and socio-economic classes as everyone can find there something for himself. However, different surveys have shown that the majority of the audience  is mainly  between the ages of 14-32, identifying young  parents,  and students as part of this segment. Lately we can note HEMA’s tendency to focus more and more on younger customers by different promotion techniques and actions. For example, they recently made a contest for students that were studying any form of design, inviting them to create a new HEMA product with their own fresh ideas. In this digital age, all companies must be aware that if they truly want to succeed they must reach their target group through up-to-date methods. Therefore, HEMA reaches most of its customers through TV commercials, Internet, magazines and even direct mail. The most important of these, in this modern time and age, has to be its main website, which not only allows customers to shop online but also provides all the information necessary on current promotions and activities. HEMA’S STRATEGY ; POSITIONING As said above, HEMA’s aim is to make people’s life a little more convenient, independently of where they live. That is why the company is planning on expanding across Europe and probably also further. HEMA’s executives believe that the formula they offer is a good product and could go global. The company’s strategy is to captivate new trends and adapt to customers. To be so successful it is essential to have motivated and dedicated staff. To achieve it the relationship of trust and commitment must be created. That is why all decisions, which are being made, are based on belief that all employees are entitled to respect for dignity, individuality and diversity. The positioning of HEMA is based on the distinctiveness of its designs, which are done in-house by HEMA designers, and all the products at HEMA are HEMA branded (in most cases), which makes it stand out in the market by being immediately recognizable to customers. The competent price is another factor HEMA sells as a positioning point, although competition has made its low prices seem relative in comparison to all the other options now offered at the same price range or at even lower prices. HEMA often underlines its will to act with social responsibility. Thus, also the way of producing and delivering goods to customers is of high importance. The corporation uses a â€Å"naturally HEMA’’ approach to protect the environment. Whenever it is time to change the uniforms of their employees, they recycle and use them for something else, instead of throwing them into the garbage can. Moreover, in each one of their stores they practice a recycle culture and waste collection programs. FINANCIAL POSITION ; COMPETITION HEMA has been one of the most favourite Dutch stores in the Netherlands, and gradually is gaining hearts of other markets abroad. In the Dutch market, HEMA has 445 stores, in Belgium 62, Germany 8, Luxembourg 3 and France 7. In total HEMA has 10,000 employees, of which 80% are women and the remaining 20% are men. Currently the company is participating in a project called â€Å"return to sender†. However, it does not seek to make a profit by selling these products; it rather strives to support fair trade in third-world countries making sure that profits return to the manufacturers by means of development projects and education in the regions of origin. Hema achieved quite good results in the year 2011 especially if we take into consideration the challenging conditions. It had to face declining non-food retail spending, increasing competition, higher raw material prices as well as declining consumer confidence. Compared to 2010 (loss of 18. 3 â‚ ¬mln), net sales increased by 3%, and so did the net profit rising with â‚ ¬11 mln, mainly because of lower financing costs. According to the statements released by HEMA, the share in all categories improved. The company continues on investing, in 2011 spending â‚ ¬57 mln (amount comparable to 2010). However, the profit margin suffered (0. 5% lower in comparison to 2010) due to increase in price of oil, coffee and cotton. Total capital after the acquisition by Lion Capital is estimated on â‚ ¬1. 4 billion, of which 35. 4% is financed by shareholders. As far as competitors go, HEMA has found its largest competition against Jumbo Groep Holding B. V and Koninklijke Ahold B. V. , which comprises itself of Albert Heijn, Etos, and Gall ; Ga. , among others. Additionally, other competitors in retail include Kruidvat, D;A, and Zeeman. PRODUCT-MARKET COMBINATION Hereby is sum up of the best and the worst of HEMAs products, according to each box/category of the matrix: STARS-â€Å"Le Lapin† tea kettle| QUESTION MARKS-HEMA Beauty| CASH COWS-Sausage (worst)| DOGS-| MARKETING MIX Price Based on an overview of the online website, www. hema. nl, the price of products ranges from as little as . 50 to as much as 250 euros, specifically for the bicycles. However, most products range under the 20 euros or less mark, especially when it comes to its office supplies, cosmetics, beauty products, and foods beverages. They also use many discounted product prices to boost sales. Product The products offered at HEMA are of a great and wide variety, and are divided into clothing, accessories, cosmetics, skincare products, office/school supplies, domestic appliances, home items, textiles (curtains, duvets, etc. ), food beverages, and finally, its photo printing service, exclusive to only some HEMA stores. According to the principles of its product mix, the products themselves are not necessarily all consistent with each other, as their diversity is large. The depth of some of the products is also not as varied, though HEMA tries to have in most cases at least two different variations, mostly in price range/quality or color presentation, of the same product. Promotion HEMA is avid in its promotion of products, especially those that are discounted from week to week and new to the store. They use, as mentioned above, TV advertisements, billboards, employ the use of social media such as Facebook, Twitter, Youtube, Google+ and Pinterest, and as well as Internet advertising through their online website. Place HEMA products are sold at HEMA stores and online at www. hema. nl. There are several variations of a HEMA store, ranging from very large warehouse style to small outlets in train stations and airports. Also, specialized stores are popping up recently, such as HEMA Foto’s, HEMA Beauty, and a HEMA with only its ready-made food, in a similar â€Å"to go† style as its competitor Albert Heijn. The products are sold directly, passing on from HEMAs own suppliers in Hong Kong and Shanghai to the stores for selling. TRENDS IN RETAIL For 2012, several trends were present in the retail business in general. Firstly, the investment in mobile applications and services has increased enormously over the past year. Customers are now able to find store locations, prices, customer reviews and eventually order said products all through their mobile phone. With the continued modernity of cellphones, it is no doubt this trend will keep on climbing and showing its importance in the retail business. Another trend this year has been the stagnant sales due to the low economy in recent times. Customers are spending more on necessary products rather than retail, and it is of great importance for retail companies to find a way to demonstrate the added value and worthiness of the product they are selling, as well as placing it in a competitive price range. Additionally, globalization has taken over the world and influenced greatly on retail. More and more retail companies are encouraged to expand themselves abroad, giving them the competitive edge they need to succeed. Lastly, another trend related retail is that economic times and high prices are forcing stores to become more compact, which has actually been well received by customers, who do not wish to wander in a thousand square meters to get the one product they need. SWOT ANALYSIS * STRENGHTHS: Dutch citizens have been acquainted with HEMA since 1926, which means that a large quantity of the population is attached to their brand. They have one of the most important  advantages that a company can have: loyal customers. * HEMA can be proud of its customer-oriented and committed staff, people who do their best every day achieving at the same time high customer satisfaction. * Contrarily to majority of retailers, HEMA sells its own original brand. The company has its own design dep artment, where highly educated employees come up with new ideas and improved products. What is more, HEMA involves its customers, among them, young talented design students who are given chance to participate in new-product creation. * Own laboratory where all the products are being strictly tested before arriving on store shelves. * Highly creative marketing team often coming up with interesting actions and promotions attracting new customers and retaining the old ones. * Good advertising and multi channel communication with customers. HEMA broadcasts its own TV commercials, distributes leaflets, sends e-mails, newsletters and of course has a well organized website where web shopping is available 24h/24. Ability to track new tendencies and adapt them in a short period; introduction of innovative fashion or an incorporation of a cafe/restaurant into stores is one of many examples. * HEMA takes into consideration the environment during production and logistics processes. It strives to reduce amount of energy used for transportation as well as production, limits packagin g to minimum, takes care of material used and the possibility of their recycling. * Offers a great diversity of household products at quite affordable prices. * Great attention toward a customer and putting his satisfaction first. Thus, each customer that is not satisfied with service provided can claim for refund. * HEMA stores expand with a high rapidity, even monthly. * Demonstrated support for various initiatives such as FAIR TRADE, Return to Sender etc. WEAKNESSES: Although HEMA claims to produce its products in an ecofriendly manner, still a considerable number of products are made of hardly recyclable material. This aspect should be reviewed by HEMA departments and new solutions should be implemented and comply fully to company’s mission of social responsibility. Based on the market research made, HEMA product quality is not the highest in most cases, especially if comparing it to other products with the same price tag. HEMA is currently in the process of suffering from the so-called â€Å"commodity trap†, in which its fellow competitors are selling the same comparable products HEMA does, at lower prices. In reference to our surveys, the cleanliness and neatness of the HEMA stores can b e improved upon, as well as a better control of restocking products that are being sold. HEMA’s great range of products, though a great strength, is also a great weakness, as the management of all these products can become overpowering, and the previously mentioned quality and cleanliness control become more difficult to handle. * OPPORTUNITIES: Its current owner, the London-based private equity firm Lion Capital, has been trying to sell the company since 2011, but there are still plans to, in a year or so, retry its selling proposal. The main stakeholder in this would be Royal Ahold NV, who currently is the owner of the biggest chain of supermarkets in the Netherlands, Albert Heijn, amongst other investments. Pairing up AH and HEMA to sell their products together could prove itself as an incredibly profitable business synergy of brands. -As mentioned before in the retail trends, HEMA could take advantage of the recent mobile phone apps boost, and include an app version of their online store for mobile users to buy the products directly on the go. They already offer their HEMA Photos services online, but could work more on this growing trend to improve sales. -Even though HEMA has a claim on the Corporate Social Responsibility as a company, they could move even further with their actions by actively timulating sustainability amongst their suppliers. Not only does this actively pursue good, it provides a new selling point for customers who believe in sustainability as an added value to a product purchase. Sustainability in companies itself is a growing trend, considering all the education new generations have had over global warming and the threat of the carbon footprint. * THREATS: With t he recent economic crisis in 2012 with the European Union and the budget cuts, retailers in general in the Netherlands, with HEMA included, are suffering from these cuts. The Dutch government will boost the highest value added on consumer goods to 21% from 19% before the austerity measures were in place. This will affect most businesses who handle goods that are not foods or beverages, and even though HEMA does have a part of its business focused on that, it is mostly a mixed retailer. Dutch consumer confidence has hit an all-time low since 2003, notably dropping 1. 3% in February 2012. Due once again to the austerity, Dutch households are facing stagnant salaries with higher retail prices, which means the consumer spending will be reduced. As mentioned before in the opportunities, its current owner, Lion Capital, has been trying to sell the company since 2011 but has so far been unsuccessful to reach its desired 1. 5 billion euro asking price. There are still plans to, in a year or so, retry its selling proposal, which would provide instability within HEMA due to the change of ownership. Of course, it can not be determined whether this change will be beneficial or not, but it most certainly would be an adjustment to the company, and sales might suffer from it. MARKET RESEARCH This section consists of an extensive and thorough market research analysis of HEMA, a multinational retail chain that caters several products in different areas of Europe. The report begins an explanation of its target group. Consequently, there is an analysis of the 7 C’s of web, and a final conclusion is provided. The overall objective is to obtain a full understanding on the views, and behaviors from HEMA’S customers, and how these influence within their purchasing decisions. TARGET GROUP Originally, HEMAs market segment was mainly the middle-low class with its consequent medium range income. However, over the years HEMA has attracted more individuals with a higher income, due to the guaranteed quality their products offer at a very affordable price. The audience  is mainly  between the ages of 14-32, identifying young  parents,  and students as part of this segment. HEMA is focusing more and more on younger customers by different promotion techniques and actions. For example, they recently made a contest for students that were studying any form of design, inviting them to create a new HEMA product with their own fresh ideas. Moreover, they are also reaching youngsters through their parents, personalizing their own product is a key advantage to them. In this digital age all companies must be aware that if they truly want to succeed they must reach their target group through up-to-date methods. Therefore, HEMA reaches most of its customers through TV commercials, Internet, magazines and even direct mail. The most important of these, in this modern time and age, has to be its main website, which not only allows customers to shop online but also provides all the information necessary on current promotions and activities being organized. THE 7C’S OF EFFECTIVE WEBSITE DESIGN In order to look into the 7 C’ S, a required observation of HEMAs main website (http://www. hema. nl) was necessary to regard how each one the forms of effective design were implemented. Context- The sites layout and design is dynamic, very colorful and appealing to the senses, making it an effective tool for marketing. Conte nt- Varied is the most proper way to describe their content. Community- HEMA allows customers to interact with each other by participating in contests, activities and promotions, as well as allowing them to voice their suggestions and complaints. Customization-Since customers can subscribe themselves and create themselves an account, it is possible to have their own customized web page, because the web site will display their most recent purchases and tailor itself automatically each single time. Communication-Their web page uses a two-way communication Connection-The site is linked to other web pages, such as YouTube, Twitter and Facebook. This enables the user to check HEMA’s account in these 3 web sites and to show their most recent acquisitions by uploading pictures of the items. It creates a special bond between the customer and the corporate. Commerce- When there is a purchase of items, the options on payment are several, and allowing the customer to decide what is his or her best option. In acknowledgement of the before stated reasons, HEMA does make a full use of the 7 cs. QUANTITATIVE RESEARCH SURVEY ANALYSIS The questionnaire will probe the following 9 questions: 1-Do you ever shop at HEMA? 2-If yes, how often? 3-Do you like HEMA, neither like it nor dislike it, or dislike it? 4-How clean are HEMA stores? 5-Compared to its competitors are HEMA’S prices more reasonable, less reasonable or about the same. -In terms of quality, how good are HEMA’S products 7-Description of HEMA in 3 words 8-On a scale from 1-10, which overall grade would you give HEMA 9-In a maximum of 3 words, please tell us on what you would like HEMA to improve After a survey collection and thorough analysis took place, the results were the following: 1-Do you ever shop at HEMA? 95. 2% of the people interviewed admitted to have ever shop ped at HEMA. 4. 8% had never shopped at HEMA before. 2-If yes, how often? From the 95. 2% whom claimed to have ever shopped at HEMA, had 94. % purchase goods at the store once a week, the remaining 5. 6% went to the store at least 3 times a week. 3-Do you like HEMA, neutral, or dislike it? 19% of the interviewees likes HEMA a great deal, 47. 6% like it a moderate amount, 14. 3% like it a little, 19% are neutral 4-How clean are HEMA stores? 19% believe the stores are clean, 61. 9% say they are moderately clean, 14. 3% state that it is slightly clean, and 4. 8% think it is not clean at all. 5-Compared to its competitors are HEMA’S prices more reasonable, less reasonable or about the same? 47. 6% believes the prices are reasonable, and a 52. % that they are less reasonable than the ones of the competitors. 6-In terms of quality, how good are HEMA’S products *90. 5% said the product quality was good, a 9. 5% said they were awful. * QUALITATIVE RESEARCH For the qualitative research, we went on a field trip to several HEMA’s to get a few in depth interviews with their customers. At the quantitative research, we mostly ask fixed answer questions to get structured answers and get clear statistics from it. The qualitative is quite the contrary, we ask open question thus not trying to persuade the customers by giving them several options as answers. We asked the following questions that are relative to the marketing research: 1. What are your experiences when shopping at HEMA? The majority of the interviewees were more than positive about their experiences. Not one had a negative experience at one of the HEMA’s. One claimed that they even have everything in the little HEMA’s in the small villages outside of the big city: â€Å"It is unbelievable (and quite scary) how accurate they know us, costumer! † Another costumer: â€Å"The employees are always friendly and helpful, even though they cannot satisfy our needs as costumers. † 2. How would you describe the quality of the products? Here again, the majority is very satisfied about the quality of the products. â€Å"The price/quality ratio is fairly good. I know what to expect from the products. Let’s take a their china for example, I know their bowls won’t last a lifetime. If I want bowls that last a lifetime I will shop at Georg Jensen. This way I can change my china more often and get a fresh new look in the kitchen. † All the interviewees were satisfied with the products bought, though most of them take inconsideration that the products are not the best on the market. 3. What is your opinion about the tidy/cleanness of the stores? Positive feedback: â€Å"The stores look clean†, â€Å"Well organized†, â€Å"Good structure of the placement of the products† Negative feedback: â€Å"Too many products cramped into too little space†, â€Å"Quite mess at the sales shelves†, â€Å"The floors are dusty, though this problem appears in most shops†. The opinions on this question are fairly divided. The bigger shops seemed to have more negative feedback, due to its large variety of products. The overview was lost and the employers were having troubles keeping the shelves organized and the store clean. Response Summary Criteria-8 people were individually interviewed for more in-depth findings, and 40 answered a survey. SALES PROPOSAL * Executive Summary For HEMA a Dutch discount retail chain, which is characterized by relative low pricing products mainly made by the company itself, the customer’s opinion and view about the company is the most important. Time by time, the company has been including new products and ideas to the company trying to make it more attractive to buyers, and then is when the food section came to HEMA becoming its pride with products such as â€Å"rook worst’, Tompouces and pies. However, after having done some research in different locations of HEMA, we found out that even though customers like the food of HEMA, most of them think that the cleanliness of the food section is not positive. Another fact is that since HEMA is characterized by having all kind of self developed articles concentrated on daily necessities, people like to go there whenever they need something especially â€Å"urgent†. According to our research, it happens often that products are not being restocked frequently. This leaves the client with a sense of emptiness after having travelled the whole store in search of that needed product. Our understanding YOUR COMPANY HEMA is a company that makes life fun and easy in an inexpensive way. In HEMA you will find the remarkable combination of â€Å"only the best items for everyday life, with its own especial design, for surprisingly low prices† and with a staff that is always ready to help you with pride, commitment and with love fo r their company. YOUR NEEDS HEMA is a store where customers go mostly when they need to find something in particular, for example house ware products, school accessories or to have the 1euro breakfast. Customer who go to HEMA, mostly know what they are looking for and what they can find at HEMA. Therefore, HEMA needs to be always prepared to receive these customers, by knowing and having in advance what they are looking for. HEMA needs to create an especial importance to restocking of products. Since most HEMA’s is a large store, where you mostly spend more time than in a particular store, clients do not like to go there, looking for something they know HEMA provides and not finding it because of restocking issues. Makeup, stationery, and house ware tools are some of the sections that have to be always filled. HEMA has a rather small food section, however it is famous for the good taste and low price of their products. The 1euro breakfast, the famous worst and the pastry attract fixed buyers day by day to the store. However, after our research we found out that clients were not especially happy with the cleanliness of this section. Most of the time workers who receive money are the same ones that fixed or deliver the food, this without changing or wearing hand gloves. There must be in HEMA a clear differentiation between the person who is handling the cash and that who is touching the food. In the case that this is the same person there should be a imminent use of hand gloves for each of those actions. Prioritized list of needs: More frequently restocking of HEMA products. * Improvement of cleanliness in the food section. DESCISION CRITERIA Key Decision Criteria| Importance(High, Med, Low)| 1. Product Restocking| Med| 2. Food Section Cleanliness Improvement| High | * Our Solution FOOD SECTION CLEANLINESS IMPROVEMENT * For the food section the solution is the implementation of gloves for all employe es; enough gloves to be changed after a certain amount of time. Another solution is the distinction of the person working at the register and the person handling and preparing the food. There should not be one person who can use cash and prepare food at the same time. If necessary and for the variation there could be shifts so the employees can also perform different activities, however for one employee the shift should not chance more than once daily. Example: Natalia receives payments from 9 to 12 and then from 12 to 5 she prepares food. PRODUCT RESTOCKING * For the restocking problem, there could be more frequently revisions of the products that need to be restocked, maybe once a week. Then the making of a product criterion should be made, recognizing which products are the most sold and therefore have to be always available. After the identification of those products, there should be made an agreement that within certain time (for example 2 weeks) those products will be delivered to the store, regardless of the already in store stock of that product. * Conclusion Our group chose HEMA as company for the importance of the store to the Dutch market. HEMA is a story with many years of experience and long trajectory in the market where customers go to purchase good quality products, with personal and innovative designs all for average low prices. Even though we did not find almost any negative points of the company and we were very leased with many aspects of HEMA such as the employees treatment towards customers or the large scale of products they offer, we all agreed on the fact

Outer Circle - Definition and Examples - World English

Outer Circle s - World English The outer circle is made up of post-colonial countries in which English, though not the mother tongue, has for a significant period of time played an important role in education, governance, and popular culture. Countries in the outer circle include India, Nigeria, Pakistan, the Philippines, Singapore, South Africa, and more than 50 other nations. Low Ee  Ling  and Adam Brown describe the outer circle as those countries in the earlier phases of the spread of English in non-native settings[,] . . . where English has become institutionalized or has become part of the countrys chief institutions (English in Singapore, 2005).   The outer circle is one of the three concentric circles of World English described by linguist Braj Kachru in Standards, Codification and Sociolinguistic Realism: The English Language in the Outer Circle (1985).   The labels inner, outer, and expanding  circles represent the type of spread, the patterns of acquisition, and the functional allocation of the English language in diverse cultural contexts.  As discussed below, these labels remain controversial. Explanations of Outer Circle English In the Inner Circle, English spread largely because of a migration of English speakers. In time each settlement developed its own national variety. On the other hand, the spread of English in the Outer Circle has occurred largely as a result of colonization by English-speaking nations. Here, two major types of linguistic development occurred. In some countries like Nigeria and India, where under colonial powers it developed as an elite second language, only a minority of the society acquired English. However, in other countries like Barbados and Jamaica, the slave trade had a significant impact on the variety of English spoken, resulting in the development of English-based pidgins and creoles.(Sandra Lee McKay, Teaching English as an International Language: Rethinking Goals and Approaches. Oxford University Press, 2002)The Outer Circle may be thought of as country contexts where English was first introduced as a colonial language for administrative purposes. . . . English is used in these countries for intra-country purposes. In addition to Outer Circle, terms frequently used to describe the manner in which English has evolved in these settings include institutionalized and nativized. In these countries, a variety of English has evolved which possesses the common core characteristics of Inner Circle varieties of English, but in addition can be distinguished from them by particular lexical, phonological, pragmatic, and morphosyntactic innovations.(Kimberly Brown, World Englishes:  To Teach or Not to Teach. World Englishes, ed. by   Kingsley Bolton and Braj B. Kachru. Routledge, 2006) Problems With the World Englishes Model Considering the history of the emancipation of various Englishes around the globe, it is obvious that the groundbreaking work emanated from and has been essentially focused on the Outer Circle. But it has been an uphill struggle. Even today, what is often termed international by Inner Circle scholars, publishers, etc. is often simply interpreted as the international spread of native-speaker Standard English (a minority variety in itself) rather than the way English has changed to meet international needs.(Barbara Seidlhofer, World Englishes and English as a Lingua Franca: Two Frameworks or One? World EnglishesProblems, Properties and Prospects, ed. by Thomas Hoffmann and Lucia Siebers. John Benjamins, 2009)As a large number speakers from the Outer-Circle and Expanding-Circle countries now live in the Inner-Circle countries, even native speakers of English are increasingly exposed to World Englishes. This means revising the notion of proficiency even for the English of native speakers . Canagarajah (2006: 233) maintains that, in a context where we have to constantly shuffle between different varieties [of English] and communities, proficiency becomes complex . . . one needs the capacity to negotiate diverse varieties to facilitate communication.(Farzad Sharifian, English as an International Language: An Overview. English as an International Language: Perspectives and Pedagogical Issues, ed. by F. Sharifian. Multilingual Matters, 2009) Also Known As: extended circle

Armistice Day has Lost its Meaning

A look at why Armistice Day has currently lost meaning for American society. This is an argumentative paper that deals with the lost meaning of Armistice Day, or as it is better known, Veterans Day. The author argues that this American holiday has lost significance and meaning as a memorial day.With 500,000 cheering, flag-waving spectators lining the way, and thundering drums flanked by nostalgic Glenn Miller swing music on the autumn air, tens of thousands of proud American warriors marched out of the past and up Fifth Avenue in New Yorks largest Veterans Day Parade since the end of World War II.This 1995 parade was a victory of sorts due to the fact that, in recent years, Veterans Day observations have become, as Robert McFadden says,desultory at best, with spectators often limited to passers-by walking their dogs or heading out for a quart of milk(On Parade).This parade was evidence of a revival in veteran appreciation, and a renewal of Veterans Day as a much celebrated American holiday.But while this parade can be used to model a renewal in ceremony and e nthusiasm, the true meaning of Veterans Day, or Armistice Day as it was originally called, has been lost.

Oxycodone Use and Abuse Research Paper Example | Topics and Well Written Essays - 1750 words

Oxycodone Use and Abuse - Research Paper Example The drug is very addictive in effect and is used by many people for reasons other than just pain relief. â€Å"Oxycodone, an opioid with known abuse liability, is misused by the intranasal route† (Middleton et al., 2012). Repeated intake of Oxycodone develops tolerance in the individual so that higher doses are needed for the same effects to be experienced. This paper discusses the uses and abuses, effects, signs and symptoms, and treatment options for the Oxycodone abuse. The most fundamental positive effect of Oxycodone is that it is a very good drug for pain management for a long time. While common pain killers’ action lasts anywhere between four to six hours, oxycodone gives round the clock pain relief to the patient. According to Marry A. Simmonds is a cancer specialist and gave testimony on OxyContin’s value in the alleviation of pain experienced because of cancer at the 2002 Congressional hearing. OxyContin is a drug that contains anywhere from 10 to 80 milligrams of Oxycodone (Skarlunis 2012, p. 1). According to Simmonds, â€Å"If you have pain thats there all the time, four hours goes by very quickly. †¦If youre not watching the clock, the pain comes back. People tend not to take their pills on time. The pain builds back up, so youre starting over. Its not very good management of pain. †¦For moderate to severe pain, aspirin and Tylenol arent effective. We do need opioids† (Simmonds cited in Skarlunis, 2012, p. 1 ). Many doctors prescribe Oxycodone as an alternative to the opiates and especially when such drugs as diphenoxylate and loperamide have been tried and found ineffective for the treatment of severe diarrhea in a particular case. A vast majority of abusers do not take Oxycodone as a drug for abuse in the start; they are rather prescribed by the doctor to help in the pain relief, but many patients spiral out of control and start using the drug for abuse rather than pain relief. With the increase in their tolerance for Oxycodone, they need

Organizational Analysis Essay Example | Topics and Well Written Essays - 1500 words - 1

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Outcome Essay Example for Free

Outcome Essay Identify non medical incidents and emergencies that may occur in the work setting Non medical incidents and emergencies that may occur in work settings could be a fire, a flood or a lack of electricity/water/gas/heat. 3. 2. A. Outline the actions to take in response to in the following situations; fire If there was a fire in your nursery setting, you would have to do the simple fire drill. If you discover the fire, you would have to raise the alarm. Once you have raised the alarm, you would have to immediately evacuate the building using the nearest safe exit, someone would have to pick up the register on the way out. Staff would lead the children out in a nice straight line and you would go to the designated assembly point. The manager would then check all areas in the building (toilets, staff room, baby changing area, sleep room, play areas) etc to check there is no other children in the building. You would close all doors behind you and dial 999 and ask for the fire service. Whilst waiting for the fire service you would check the register to make sure you have all your children. If the fire was only small, you could attempt to put it out. If it was too dangerous to put out, you would leave it and evacuate ASAP with all the children in a single fire. 3. 2. B. Outline the actions to take in response to in the following situations; security incident If there was a security incident in your nursery there is a procedure you have to take. 3. 2. C. Outline the actions to take in response to in the following situations; emergency incident

A Jury of Her Peers by Susan Glaspell Essay -- A Jury of Her Peers Ess

"A Jury of her Peers" was written by Susan Glaspell in 1917. This short story is entertaining but also tells the story of women in the early twentieth century. Ms Glaspell give you an idea about the hardships that women had to deal with, such as loneliness, lack of beauty, physical labor, and living in a male dominated society. The characters consist of two couples and a lawyer. The men are trying to convict Minnie Foster of murdering her husband while he was sleeping. The story takes place in Minnie's house. Throughout most of the play the men ridicule the women. This is ironic because the women are the ones that end up finding the missing link to the killing. Throughout the play the men are looking for evidence that would give Minnie a motive for the killing her husband. The men look everywhere for evidence; as they do this they poke fun of the women. The men just do not understand the hardships of being a woman at the turn of the century. Loneliness was a major factor for farmwomen in the early part of the century. Elaine Hedges quotes Faragher's statement saying "the single most important distinction between the social and cultural worlds of men and women was the isolation and immobility of wives compared to husbands" (Elaine Hedges 99). The isolation of the houses contributed to the loneliness women felt. The farmhouses were miles apart and could take up to half a day just to visit a friend. Women did not have time in their busy schedule to take such trips. Women were preoccupied with household chores and running the family. The men could combat loneliness because they had the advantage of going into town with the crops. At these visits they could catch up on the news as they sat in the saloons with the gu... ...ause none of them were small. To can fruit there is a lot of effort involved. The fruit must be grown, picked, and still canned. Ms Hedges informs her readers of the physical labor involved by quoting old diaries, "Friday May 27 This is the dreaded washing day" (Hedges 96). One must not forget that there was no running water back then. One load of wash took tremendous amounts of labor: "One wash, one boiling and one rinse used about fifty gallons of water -- or four hundred pounds -- which had to be moved from pump or well to faucet to stove and tub, in buckets and wash boilers that might weigh as much as forty or fifty pounds" (Hedges 96). This reason alone explains why Minnie is worried about her jars while she is in jail. As one can see "A Jury of Her Peers" was not only written for entertainment, but also to demonstrate how rough life for farmwomen was.

Prose Written Before Nineteen Hundred Essay

This assessment objective requires students to respond to the question with views informed by the interpretations of others. By others is meant fellow students, teachers and, more obviously, professional critics. Others can also refer to cultural perspectives adopted from varying standpoints: religious, political, class, age or gender based. The requirement can be looked at in two ways: (i) as a request that we include the views of critics to illuminate a point, support an argument or as claims that needs to be challenged. Remember that external critical opinions need to be acknowledged ( and referenced where possible) in order to pre-empt accusations of plagiarism. (ii) as an invite to demonstrate awareness that we tend, as individuals, to interpret texts from within sets of personal and cultural frameworks: gender, age, class, race, nationality, creed, historical era and psychological make-up. For example, your sympathy or otherwise Henry Fleming in The Red Badge of Courage may be influenced your gender age, class and political affiliation, creed, psychological make-up and the era in which you are rooted. General McClurg’s famous diatribe on the novel clearly relates to his upbringing, military experience and status and particular brand of patriotism. Other, more appreciative views of the work may have been constructed from within a different, more humanistic sphere. Coriolanus has been interpreted in different places and eras as military hero, fascist strongman and tyrannical opponent of democracy. It is obvious that at the present day one’s sympathy or otherwise for Coriolanus could relate to one’s politics. The question of whether King Lear implies the existence of an after life and an ultimate moral order may be determined by whether or not the reader possesses a religious sensibility. Whereas a Christian might see the plot as having a ‘redemptive pattern’, an atheist might view the conclusion as patently pessimistic. Again, attitudes to the sisters in the play could relate, at least partially, to the reader’s views on feminism and attitude to patriarchy.

Of mice and men by John Steinbeck Essay

â€Å"Studying stage Drama enables us to see into a world that is very different from our own and to feel compassion for those who are unable to take control of their own lives† â€Å"Of mice and men† By John Steinbeck is a very interesting and compelling text, and positions us as the reader to accept Lennie as the victim even though he killed someone, we as the reader are given many insights that some of the other characters do not get to experience, and therefore can get this message as the dominant reading. The earliest accounts of the life of Lennie and George tells us a tale about Lennie and his accidents involving mice, Lennie who gets presents of mice from his aunt, crushes there heads, because he doesn’t know his own strength, he loves the mice, and cared for them, but because of his love for the mice they bite him and he crushes the mouse’s heads, Lennie is definitely mentally retarded, and as such he does things that regular people would not do it would seem that Lennie’s mentality was not designed for his body, if he was a thin weedy man then he would have no problems, he could pet animals AND make them stay alive, but things aren’t always as we like them Because the playwright is trying to establish Lennie as â€Å"the good guy† we are also positioned at the scene of their last job, Lennie feels a ladies dress, the woman screams, he holds on, she starts yelling to the police, he holds, and as a result, poor George has to spend a night in a ditch and what was the reason? â€Å"I only did it to feel how soft it was† says Lennie, even though this is still fairly strange, you as the reader can relate to him and say well, it really isn’t his fault. Now I know you are wondering, â€Å"Why did Lennie hold on even through the screams and the yelling police, why didn’t he just let go?† consider this story, a young child between the ages of 1 and 3 is found near his dead mother, holding on for dear life, and mentally Lennie was much the same way whenever he gets scared or frightened, he will hold on to it, you cannot blame the woman for her reaction, a big tall man grabbing onto her dress, she has every right to feel threatened, and as a result, Lennie gets George into trouble, and they have to spend the night in the ditch. On the farm, curly is picking fights; not only is he picking fights but he is picking fights that he can’t win, apart from his height, what exactly did Lennie do? He laughed, oh no, dear God, how will he survive? George was going to teach him a lesson, but he wanted Lennie, this time he went too far, Lennie didn’t want to fight curly, but he gave him no choice, he was scared and frightened, and once again, the mentality issue shines brightly, he grabs Curly’s hand and he doesn’t let go, he crushes every single bone in his hand, and again Lennie is portrayed as the â€Å"good guy†, what else could he do? The final matter is the matter of Curly’s wife’s death, this even if he is retarded, still classifies as murder, no matter how much they try to sugar coat it, it is still murder, and he pays for it with his own death, he gave George, his best friend, no other choice other than to kill him for his own good, his strength, has been the cause of all these problems right from the beginning, and although you can feel sorry for him, he should have had more common sense, he was retarded, and there is nothing you can do about that, but he should have learnt what was right and appropriate, and killing innocent people, even if it was manslaughter, is still bad. And so we are given an insight into the life of Lennie, we feel compassion for him and George, we have been positioned to draw this conclusion, well, you’d be hard pressed to try and prove he wasn’t wouldn’t you? It seams there is two cases of murder (not counting the various animal deaths) George isn’t the bad guy because he did what was best for Lennie, and Lennie wasn’t the bad guy because he is retarded.

Write A Concise Statement Of Gratitude Identifying The Ethical And

Write A Concise Statement Of Gratitude Identifying The Ethical And Write A Concise Statement Of Gratitude Identifying The Ethical And Intellectual Debts You Owe To – Book Report/Review Example ment of Gratitude Every living person is molded by various influences in his/her life. Early influences usually serve to build the character andmorals of a person, and hence the emphasis on good schools, teachers and friends from early childhood. My own early memories take me back to my mother drilling into me the importance of good health and cleanliness. I remember her often chiding me for not washing before sitting down to a meal after a session in the playground. Good health, she often said was the key to being successful in everything you do, because only a healthy body can keep your mind healthy. Today, my health, fitness and happiness are her greatest gifts to me. I can never thank her enough for instilling in me habits of cleanliness and regular exercise that are the reason for my fitness and good health. As I grew up I was greatly influenced by my father, an upright man who was never easily swayed by anything. He was very particular that I thought things out carefully before deciding on a course of action. My father advised me to always think things through and thoroughly examine â€Å"all things severally †¦Ã¢â‚¬ ¦.and without confusion, in an orderly way† (Marcus Aurelius, The Meditations) before coming to a decision. A hasty decision, without taking all factors of a situation into account, he maintained would surely end in disaster. His words echoed in my ears every time I stood at the crossroads, and I cannot count the number of times his advice has stood me in good stead. Every time this happens I send him a silent thank you knowing it will reach him wherever he may be. My brother Michael too has always been a great source of guidance. Most importantly he has taught me to do that which my conscience tells me is right, not that which is easiest to do or because it will elevate me in the eyes of my peer group. I am deeply indebted to Michael for his guidance and strength in times of indecision. I learned from Michael the same thing that Marcus Aurelius learned from Apollonius - â€Å"undeviating steadiness of purpose†, (Marcus Aurelius, The Meditations) to carry on in the face of all odds till I reach my goal.I am sure these qualities will go a long way in helping me reach my ultimate goals in life. I do hope that I too can at some time in my life be to another, the kind of mentor that my parents and my brother have been to me. Marcus Aurelius The Meditations Book 1 Translated by George Long

The Leadership Experience in 21st Century Research Paper

The Leadership Experience in 21st Century - Research Paper Example In such situations, the leaders need to communicate with the staffs properly. By this process, the leaders try to improve the relationship of the employees with the company. As per the author Drucker, in the 21st century, the organizational leaders act as a mediator between the managers and the employees. They contribute to building the strong relationship with organizational members. The leaders need to perform a wide range of responsibilities and duties for facilitating the business in holding their position in the competitive market. Most of the decisions of an organization are taken by its management team. The leaders need to communicate the decisions properly to the employees and take their feedbacks. Ineffective communication of company’s decision affects its productivity and employees performances. The leaders are responsible for managing these issues. They use advanced technologies for making the employees aware of the activities and functions of the firm. In the moder n business, employees are focusing more on the flexible rules and benefits which the companies are offering to them. It has become a vital challenge for the leader to understand what flexible rules and benefits will help the firm to retain its employees and increase its productivity. In the present scenario, staffs tend to leave their jobs frequently if they are not satisfied with the organization. Lack of skilled labour hampers the growth of the company. The leaders of 21st century develop strategies for retaining organizational members.

LNG as Fuel for Aircraft Essay Example | Topics and Well Written Essays - 1000 words

LNG as Fuel for Aircraft - Essay Example Conceptual Configuration 1.1 Liquefaction Cycle Liquefaction allows gas to be stored economically. Propane Precooled Multi-Component Refrigerant Cycle (Carson’s Report, pg 221) will be used to create the LNG from the natural gas feed. This process also known as the C3-MR system is used widely in today’s LNG industries. This system uses a multi-component refrigerant, usually nitrogen, methane, propane, butane, ethane and pentane to condense and evaporate natural gas in one cycle over a wide range of temperatures.( http://books.google.com.au/books?id=b14hnWUAOPYC&pg=PA115&lpg=PA115&dq=propane-precooled+multi-component+refrigerant+cycle&source=bl&ots=NyBe3x3X2H&sig=lGG5YDOJ9TkF_ntOmXjcG2Es2Fc&hl=en#v=onepage&q=propane-precooled%20multi-component%20refrigerant%20cycle&f=false) 1.2 Storage Facility In this section we will show our storage facility by calculating the storage capacity needed (table 1.2.1), studying the current LNG storage tanks and their capacity and choosing the appropriate facility for our project. Storage Capacity                Number of Flights per day    14                      Usage per Flight          LNG Density (kg/m^3)    455 Weight (kg)    26043.97 Volume(m^3)    57.23949                      Usage per Day          LNG Density (kg/m^3)    455 Weight (kg)    364615.6 Volume(m^3)    801.3529                   Needed storage capacity per day (m^3)                LNG 801.3529             Annual Storage Capacity (m^3)                LNG 292493.8    Table 1.2.1 Storage Capacity Calculation LNG is a cryogenic liquid. The term â€Å"cryogenic† means low temperature, generally below -73 °C. LNG is a clear liquid, with a density of about 45% that of water. The LNG is typically stored in double-walled tanks at atmospheric pressure. The storage tank is actually a tank within a tank. The annular space between the two tank wal ls is filled with insulation. The inner tank, in contact with the LNG, is made of 9% nickel steel, suitable for cryogenic service and structural loading of LNG. The outer tank is generally made of carbon steel or prestressed concrete. 1.3 Processing Facility This stage includes the requirements to sub-cool LNG prior to the loading into the aircraft fuel pods. Lng needs to be sub cooled to -161 degrees Celsius for it to remain in the liquid form. 1.4 Distribution Facility Our distribution facility will include pipings, pumps and hydrants required to deliver LNG from the storage tanks to the aircraft. Pipeline System As the liquefaction and storage facilities are within the airport boundary, the pipeline costs will be lesser than that of distribution and transportation through trucks. Sizing requirements to meet the distance from the storage tanks to the aircraft. To be able to simultaneously fill 2 aircrafts at one time. Under the ground (trench covered by open grating) to prevent he at penetration. Pipeline insulation by thick polyurethane to prevent heat infiltration. 2. Ground Systems Operating Procedure The primary operations that will be considered in this section: Receipt of gas for liquefaction Liquefaction Storage Delivery of LNG In our project, we will be receiving liquefied natural gas, which will eliminate the process of liquefaction. The reason for such an arrangement would be that the amount of LNG usage for our operation does not require a facility to produce LNG with a natural gas feed. Also, costs are not feasible to create a natural gas feed at the airports. With this, we move on to the

Managed health care Essay Example | Topics and Well Written Essays - 500 words - 1

Managed health care - Essay Example her medical related problems in terms of cost are thought to be handled by Managed health care organizations, yet it has become controversial as the defined tasks are not properly done. Physicians, surgical equipment companies, pharmacies are considered for taking high costs and incentives as their commission. If managed care is to be associated with health care as a compulsion, all such activities should be taken under observations so as to provide proper and adequate medical facilities to the patients, which are of comparatively lower cost so that maximum number of people can benefit from it (Managed health care, Tobin 2012). No doubt managed health care provides enough benefit when the services are taken in bulk; it prominently reduces the total cost of equipments. Moreover, when managed health care organizations provide choice amongst physicians, labs and hospitals, it also becomes highly cost reducing for them as well as for the patient. But one who thinks that limiting choice is a bad option; he/she should have more money to spend in order to consult with other doctors. The delivery system by such organizations should be fair and cost-effective, i.e., all hospitals, physicians, nurses, Para-medical staff who are affiliated with managed health care organizations should be provided timely and at proper and needed place. In these areas, somehow managed health care is earning good points. But on the other hand, if the commission set by the elements of the delivery system rates too high, or they are less effective than the cost, the system starts to decline and the opponents get something to argue upon (D onohue 2008). Before managed health care was introduced, there was fee-for-service method in which doctors were paid every time they provide some service. Their services can be limitless and thus they earn a lot by this method. They themselves were the ones who decide how much to be charged for a particular service. Managed health care organizations convince

External Assignment Research Paper Example | Topics and Well Written Essays - 1500 words

External Assignment - Research Paper Example Simpson was taken into custody suspected as a murderer (Associated Newspapers Ltd., 2012). The prime objective of this research paper is to review the above described case. Moreover, the research paper will also analyze about how the criminalist in this case handled the evidences and determine whether these were positively or negatively involved in the outcome of the case. In relation to the case of "People of the State of California vs. Orenthal James Simpson,† the forensic experts along with the criminalists gathered evidences specifically through DNA analysis techniques. During those days, DNA evidencing technique was quite popular and regarded as effective tool for law enforcement investigation departments in solving murder related crimes (Saferstein, 2010). The concept of DNA evidencing emerge with the idea that every individual possesses unique DNA structures except in the case of identical twins. DNA evidences can be extracted from multiple sources that include bones of victims, hair strands, teeth, blood and saliva sampling (James, 2012). During the trial of the ‘Orenthal James Simpson’ murder case, the first type of evidence, which came forward was about the DNA fingerprinting. This evidence was brought forward almost a year after the death of ‘Nicole Brown’ and ‘Ronald Goldman’ (Fingerprinting, 20 14). Another law ignorance instance came up in front when Simpson refused to turn himself or surrender as per demanded by the local police forces (Hunt, n. d.). Moreover, through DNA analysis, the blood traces found in the crime scene were also confirmed to be similar to the blood traces found on the door of Simpson’s car (Associated Newspapers Ltd., 2012). Apart from these, the blood on the footprints matched with the shoe size of Mr. Simpson and on other articles found at the crime scene. Adding to this, the prosecution also brought forward the case evidence of a 9-1-1 call made by Simpson’s ex-wife as she

Factors Affecting The Weight a Column Can Withstand

Factors Affecting The Weight a Column Can Withstand Matthew Keeley   Physics EEI This extended experimental investigation explores the weight a paper column can withstand before it buckles and how changing the diameter, length and thickness of a column affects its critical load. Multiple columns with varying diameters, lengths and thicknesses were constructed and each one had masses added to it until it buckled. The hypotheses If the diameter of a paper column is increased, then the weight the paper column can withstand before buckling will also increase exponentially and If the length of a paper column is decreased, then the weight the paper column can withstand before buckling will increase exponentially were not supported while the hypothesis If the thickness of a paper column is increased, then the weight the paper column can withstand will also increase proportionally was supported. Columns are used in architecture and structural engineering, in the walls of houses and buildings, to transmit weight through compression from the structure above the column to the structural elements beneath (Merriam-webster.com, 2017). Objects are only referred to as columns when the force is applied axially; they are referred to as beams otherwise (Waddell, 1925). Column buckling is likely the only area of structural mechanics where failure is not due to the strength of the material, but the stiffness of the material and the shape of the column instead (McGinty, 2017). Buckling occurs in a column when its critical load is reached and this value can be determined by the Euler column formula, which is as follows: Where is the critical load (), is the modulus of elasticity (), is the area moment of inertia (, is the length of the column () and is the column effective length factor (Engineeringtoolbox.com, 2017). Engineers commonly use mm instead of regular SI unit, examples of the formula being used use mm (Critical Buckling Load (Example 1) Mechanics of Materials, 2013). This formula is used mainly to calculate the buckling load of steel and wooden columns so its application in the buckling of paper columns is questionable although it is the only method available. There are some unknown values in the equation without researching them using other sources, the value, the value and the value. The value, the modulus of elasticity (also known as youngs modulus, the elastic modulus or the tensile modulus) is a constant that is a measure of the stiffness of a material (Askeland et al., 1996). It is the slope of the stress-strain curve in the elastic region given by: A relationship known as Hookes Law, Hookes law states that the strain in a solid is proportional to the applied stress within the elastic limit of that solid (Encyclopedia Britannica, 2017). For example, if an object with a high modulus of elasticity had the same force applied to it as an object with a low modulus of elasticity there would be a greater change in dimension in the object with the smaller modulus of elasticity. The modulus of elasticity is represented in pascals () but the value is usually very large so it is found in gigapascals instead (. When calculating theoretical data to keep the units the same the modulus of elasticity was represented in as. The modulus of elasticity for paper is 2 (www-materials.eng.cam.ac.uk, 2017). The value represents area moment of inertia (also known as second moment of area). It is a geometrical property of an area representing how its points are distributed regarding an axis within the object (Beer and Johnston, 1990). It is calculated using multiple integral over the columns cross-section, but its easier to utilise an already existing formula for the second moment of area of the column in question. Since the column that will be used in the experiment is rolled up paper it will have a hollow cylindrical cross-section which will appear as: The formula for second moment of area for a hollow cylindrical cross-section is as follows: Where is the radius of the outside circle and is the radius of the inside circle (Efunda.com, 2017). The second moment of area also determines the way a column is most likely to buckle (towards the plane or the plane). Usually there would be multiple formulae for the second moment of area, one for buckling towards the plane and one for buckling toward the plane, but since the cross section in question is hollow cylindrical and the axis (where the weight will be applied) is in the centre of the cross-section the formulae are identical. If the cross section was a filled rectangular area, for instance, and appeared as: Then the formulae for second moment of area are as follows: One would have to solve for both and and find out on which plane the column is most likely to buckle along and use that value as the second moment of area in the Euler column formula (What is second moment of area?, 2015). The units for second moment of area are metres to the fourth power (, but since the units need to be kept the same and the radius will be represented in millimetres when doing theoretical data, it will be in millimetres to the fourth power () instead. The last unknown value is which is the column effective length factor (Wai-Fah and Duan, 1999). It is determined by the boundary conditions. The value changes depending on if the column is fixed on both ends, hinged on both ends, fixed on one end free on another, etc. The columns used in the experiment are free on both ends so the theoretical value is 1, but the actual value derived from various other experiments is 1.2, so that value will be used in theoretical data (Efunda.com, 2017). For this experiment to be a success many variables must be remain the same that were quite difficult to control. To attempt to control these variables some precautions were taken. For example, to keep the distribution of weight the same a transparent board was used so the weight could be placed in the centre of the column and distributed evenly. Also, the paper columns need to be made carefully so that there are no weaknesses in the column because weaknesses in the column arent factored into Eulers column formula. The dimensions for paper are 29.7mm x 21mm x 0.1mm (for 80gsm A4 paper). Theoretical Data Calculating second moment of area (). Substituting into Eulers column formula and solving to find critical load. Calculating the mass the column could withstand using . This value is very large and a paper column of the dimension used in the calculations would certainly crumble under this amount of force in real life applications, but this may be due to all the other variables that are difficult to control at play, such as weaknesses in the column geometrically and weight distribution rather than the formula being incorrect. Theoretical data results tables and graphs Changing Columns diameter Columns diameter (mm) Mass before column buckles (kg) 95 1063.45 90 904.06 85 761.45 80 634.69 75 522.84 70 424.96 65 340.14 60 267.42 55 205.89 50 154.60 Changing Column Length Column thickness (mm) Mass before column buckles (kg) 0.1 934.57 0.2 1862.98 0.3 2785.27 0.4 3701.46 0.5 4611.57 0.6 5515.63 0.7 6413.67 0.8 7305.72 0.9 8191.81 1.0 9071.95 Changing Columns Thickness Columns Length (mm) Mass before column buckles (kg) 210 934.56 200 1030.36 190 1141.68 180 1272.05 170 1426.11 160 1609.94 150 1831.76 140 2102.78 130 2438.73 120 2862.12 The following hypotheses that were prompted due to the background research are as follows: Changing Columns Diameter If the diameter of a paper column is increased, then the weight the paper column can withstand before buckling will also increase exponentially. Changing Columns Length If the length of a paper column is decreased, then the weight the paper column can withstand before buckling will increase exponentially. Changing Columns Thickness If the thickness of a paper column is increased, then the weight the paper column can withstand will also increase proportionally. Changing Columns Diameter Various paper columns were constructed carefully (as to reduce weak points in the column) with different diameters, starting at 9.5cm diameters reducing the diameter by 0.5cm for every column until 10 columns had been made, so that there was enough variation in the data to develop more accurate results. The column with the smallest diameter had a diameter of 5cm. The experiment was then set up like the diagram on the previous (without the weights). The board on the bottom of the column was set up to protect the bench from damage from the falling weights and a small transparent board was placed on top of the column so that the weights could be accurately placed in the centre of the column to keep the distribution of weight even.   50g masses were then added to the column until it buckled and the mass that is buckled at was graphed for later analysis. This process was completed for all the columns made beforehand and the experiment was repeated until 3 trials had been completed so the data discovered was more accurate. Changing Columns Length Paper columns with various lengths were constructed carefully, starting at a length of 21cm and reducing by 1cm until 10 columns had been made, so there was enough variation in the data to provide more accurate results. The column with the smallest length had a length of 12cm. The experiment was then set up like the diagram (without the weights). The board on the bottom of the column was set up to protect the bench from damage from the falling weights and a small transparent board was placed on top of the column so that the weights could be accurately placed in the centre of the column to keep the distribution of weight even.   50g masses were then added to the column until it buckled and the mass that is buckled at was graphed for later analysis. This process was completed for all the columns made beforehand and the experiment was repeated until 3 trials had been completed so the data discovered was more accurate. Changing Columns Thickness Paper columns with varying thicknesses were constructed by taping pieces of paper together (1 piece of paper has a thickness of 0.1mm, 2 taped together 0.2mm, etc.) until 10 columns had been made, so there was enough variation in the data to provide more accurate results. The experiment was then set up like the diagram (without the weights). The board on the bottom of the column was set up to protect the bench from damage from the falling weights and a small transparent board was placed on top of the column so that the weights could be accurately placed in the centre of the column to keep the distribution of weight even.   50g masses were then added to the column until it buckled and the mass that is buckled at was graphed for later analysis. This process was completed for all the columns made beforehand and the experiment was repeated until 3 trials had been completed so the data was more accurate. Variables Dependent Variable The independent variable is the mass the column can withstand before it buckles, as this is what the experiment is testing and what changes when the independent variables are manipulated. Independent Variables The independent variables in this experiment are the ones that get changed, the diameter, the length and the thickness. Changing these will affect the dependent variable. Controlled Variables The controlled variables are everything that was kept the same during the experiment, although these may have changed regardless of efforts to keep them the same during the experiment. They include: the temperature and pressure, brand of paper, consistency of columns, distribution of weight, wind conditions, material of column, weights that were used, elevation and the material experiment was performed on. Safety When the column buckles, the weights will fall off the column and potentially an injury could occur. To deal with this the falling weights must be avoided and people entering the area of the experiment should be careful walking through. A mechanism to catch the board so the weights dont fall could also be constructed. Scissors could potentially be used to cut someone. To deal with this the scissors were treated with caution and used appropriately. Wearing goggles will also protect the eyes. Changing Columns Diameter Diameter (mm) Mass before column buckled (kg) Trial 1 Trial 2 Trial 3 Average 95 2.0 1.4 1.7 1.7 90 1.7 1.6 2.0 1.8 85 1.7 1.1 1.5 1.4 80 1.2 1.8 2.0 1.7 75 1.3 2.4 1.5 1.7 70 1.5 1.4 2.0 1.6 65 1.5 1.5 1.6 1.5 60 1.2 1.6 1.7 1.5 55 0.9 1.3 1.0 1.1 50 0.8 1.0 0.6 0.8 Changing Columns Length Length (mm) Mass before column buckled (kg) Trial 1 Trial 2 Trial 3 Average 210 2.0 1.4 1.7 1.7 200 1.2 1.5 1.6 1.4 190 1.1 1.0 1.2 1.1 180 1.5 0.9 1.0 1.1 170 1.0 2.0 1.7 1.6 160 1.6 2.0 2.1 1.9 150 1.6 2.0 1.9 1.8 140 1.0 1.8 2.3 1.7 130 1.4 1.5 1.7 1.5 120 1.7 2.1 1.8 1.9 Changing Columns Thickness Thickness (mm) Mass before column buckled (kg) Trial 1 Trial 2 Trial 3 Average 0.1 2.0 1.4 1.7 1.7 0.2 2.1 1.8 2.3 2.1 0.3 2.8 3.0 1.7 2.5 0.4 3.3 4.2 2.6 3.4 0.5 4.2 3.4 4.8 4.1 0.6 5.1 5.4 4.5 5.0 0.7 5.9 6.3 5.7 6.0 0.8 7.6 6.6 7.8 7.3 0.9 8.0 8.5 9.0 8.5 1.0 10.0 9.0 8.9 9.3 The results for changing column diameter seem to have a pattern to them, the weight that the column can support increases with diameter, but while the mass the column could withstand changed with diameter the increments in which the value changed reduced every time the diameter increased (logarithmic relationship). The results for changing the length of the column provided results that were expected, the weight the column could withstand decreased as the length of the column was decreased though a proper relationship between the points was underivable. The results for the thickness of the column were as expected, the mass the column could withstand increased proportionally with the thickness of column. As evident by the graphs above the theoretical data differs greatly to the empirical data. The theoretical data shows an exponential relationship between the mass withstood and the diameter of the paper column while the empirical data shows a more logarithmic relationship (if the experiment was continued further the mass withstood would have continued to increase with diameter). The mass the column can withstand is also much larger in the theoretical data than the empirical data. This is because the theoretical calculations dont factor in the weaknesses in the column geometrically and its extremely unlikely that the distribution of mass was perfect, even if the mass was placed a millimetre off the axis the mass the column could withstand would decrease drastically. Therefore, it would be difficult to get empirical results the same as the theoretical data due to many variables that are nearly impossible to control when dealing with paper columns. As shown in the graphs above the mass the column can withstand does decrease as length increases in the empirical data but is hard to decipher a relationship when looking at the empirical data due to anomalies. These anomalies would yet again be caused by variables that are too difficult to control within the experiment and for the same reasons the mass the column can withstand in the theoretical data is much greater than the mass the column could withstand in reality. The relationship between these two sets of data is identical (both increasing proportionally) although the mass the column could withstand theoretically is much greater than the mass it could withstand empirically. A possible reason that the relationship was evident in the empirical data for changing the thickness of the column and not for changing the diameter and length could be that changing the thickness affects the mass the column can withstand much more than changing either the length of the column or its diameter (reducing anomalies), this is evident when comparing the theoretical data for the three variables. Due to the varying relationships found in the empirical data and the complexity of the formula used it is difficult to relate Eulers column formula to existing mathematical models when looking at changing the columns diameter or length because the relationship is either exponential () or logarithmic (). Eulers column formula can be related to the linear function that is found when changing the columns thickness though. because a column with 0 length, diameter or thickness